Gareth Edwards

Gareth Edwards

The brief

To create a website for a local dentist - Gareth Edwards. Gareth approached me with ideas of what he wanted his site to be and how he wanted to present himself. He knew the services he wanted to offer and the target audiences he wished to reach. There was an idea of some sort of assessment to increase leads and engagement on the website. 

The solution

I designed the website using Figma in a mobile-first way. It allowed to show Gareth live updates to the design and discuss things in real time. This is something that proved invaluable and a time save for both parties. We polished the design and then progressed to the build in WordPress. Gareth had previous experience of running WordPress sites so he was familiar with the interface set up. I used Advanced Custom Fields to ensure give Gareth complete control over his content via modular content blocks. The end result is a fully optimised, content managed site that Gareth is very happy with. The 'Free Smile Assessment' was deemed to be the main call to action so we made sure we were linking and cross-linking to this regularly in the content - this has helped give Gareth leads whilst also giving the site a natural flow for users.

Type of project

Brand development, website design and build.

Visit website

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What they said

Matthew has delivered exactly what I asked of him. He's nailed both the look and feel I was seeking for the site and more.

He's both responsive yet takes the initiative based on his area of expertise. An excellent communicator and efficient worker. Matthew has been a joy to work with and I'm very happy with the result.

Gareth Edwards Owner